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The following are comments gathered from previous Judging Panels after they had reviewed all entries. It may help you in deciding on what information to include in your entries.
As a whole the entries did not take into account criteria as much as the Judging Panel would have liked. Additionally, the entrants should remember that they are being judged by a panel of industry peers and so would do well to pitch the entry to the target audience. A few entries were considered “overly simplistic.”
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